名称 / Name:黄老大·北京烤鸭
所属行业 / Industry:外带熟食连锁品牌
服务内容 / Content:品牌全案升级/品牌理念MI整合/VI系统规划设计/品牌连锁店空间/品牌连锁指导/品牌形象终身顾问
时间 / Time:2021年5月
项目背景:
黄老大北京烤鸭在石家庄门店众多,但是装修风格陈旧老套,与30-50元一只的烤鸭店形象相差无几。作为一家高品质烤鸭店,一只烤鸭售价已达128一只,用高级的鸭胚精湛的手艺捕获了众多食客的胃口。对于黄老大来说,品牌升级到了迫在眉睫势在必行的地步,否则将来面对本土以及外来的竞争对手便成四面楚歌,再难以翻身。
项目定位:
百年名肴·北京烤鸭
品牌坚守:
九十余年历程 三代人传承
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